Measurable Branding and Value Creation at IPL 2023

The Indian Premier League (IPL) is a global phenomenon that attains massive viewership. With comprehensive media coverage, it’s an attention goldmine to capitalize on! Interestingly, people spend more time watching, searching, and reading about IPL online than attending matches or watching the game on TV.

A quick glance of the online engagement:

• YouTube – ~20-30 minutes IPL watch time.
• 500M+ users (projected) on Jio Cinema
• 150mn+ cricket Enthusiasts on YouTube
• 30-40 minutes daily on Sports News Apps.

Our report delves into the nitty gritty of the various strategies that you can implement to achieve tremendous exposure during the IPL season. We are helping our partner brands create seamless digital marketing strategies to boost saliency and create strong brand recall that attributes bottom funnel impact. Last season, we empowered 20+ clients to experience the power of IPL and achieve some outstanding results.

Gaining actionable insights and measuring the effectiveness of your branding campaign remains the main challenge. With first party data analysis, cross channel tracking, deep insights and more, we build the perfect measurement tracking path that enables you to measure and track your branding campaigns and drive remarkable optimizations.

Download the report to know more about increasing your ROI with IPL 2023 campaigns!