Performance Marketing Festive Edition 2023

With over 400 million digital shoppers, the Indian Festive Season is a long elaborate affair. Starting from August 2023, Indian consumers actively seek opportunities to upscale and purchase products at discounted prices across various sectors in preparation for festivals like Raksha Bandhan, Navratri, Diwali, Eid, and Christmas – occasions that call for joyous celebrations and large spends!

The forthcoming festive season presents a golden opportunity for brands to unlock the performance marketing code and gain incremental returns!

The festive season calls for holistic marketing approaches, Here’s why this extensive guide that navigates & optimizes for your performance campaigns should be considered:

• The massive consumer spends predictions for festive season 2023.
• Shift in customer preferences, behaviors and projected spends across verticals
• How to lay the foundation of your festive campaigns
• Audience insights & decode Customer Journeys
• How to establish Performance Marketing campaigns in festive season 2023
• Sokrati’s comprehensive Festive campaign framework & structure
• How to measure what truly matters with Ads Data Hub, Analytics & Conversation Rate Optimization.

2022, saw major e-commerce players refocusing their strategies to cater to the next generation of internet consumers from the hinterlands. While e-commerce and DTC platforms offer always-on shopping opportunities, the festive season remains the pinnacle, as the buzz increases with each passing year. Notably, the 2022 festive campaigns saw an increase of almost 97% in total sales of apparel, footwear & fashion accessories compared to 2021.

To capitalize on the festive shopping fever, brands need to plan their strategies well in advance. In order to enhance consumer targeting and secure a sustainable place in the booming online industry, brands need to enable data analytics and digital, beyond festive offers and festive discounts.

Our team of Performance Marketing, Organic growth, Media Tech & Analytics experts have meticulously crafted this guide to serve as a starting point.

This comprehensive report delves into the potential festive marketing trends that India is expected to embrace this year and explores how brands and advertisers can leverage them to their advantage. As hundreds of brands compete for similar audience's attention and attempt to drive purchases, advertising during this season can be challenging.